It’s official: “Hamilton” is a hit on Broadway, on film, and now on streaming.
The Pulitzer Prize- and Tony Award-winning musical of the founding father’s life delivered a spike in app downloads on Walt Disney Co.’s
Disney+ over the July 4 weekend.
The movie version of Lin-Manuel Miranda’s play premiered on Friday and, through Sunday, the Disney+ app was downloaded 752,451 times globally, including 458,796 times in the U.S., according to analytics firm Apptopia.
This represents a 74% jump in average downloads over the four weekends in June 2020, according to Apptopia data. Worldwide app downloads were 47% higher this past weekend than the average of the four prior Friday-Sunday totals. Worldwide numbers do not include India or Japan because Disney+ is delivered through pre-existing apps in those countries.
Disney’s stock was flat in late-morning trading Tuesday.
No matter how you cut it, the runaway success of “Hamilton” — which some feared might bring down the internet — should provide a boom in its fierce competition with Apple Inc.’s
Apple TV+, Netflix Inc.
, AT&T Inc.’s
HBO Max, Amazon.com Inc.’s
Prime Video, and other streaming services.
Disney is banking on “Hamilton” to draw paying customers in droves. The movie, a “live” recording of the musical as it appeared on stage in New York, was shifted by Disney to a direct-to-streaming release a year before it was to scheduled to appear in theaters because of the coronavirus pandemic.
Since mid-June, Disney+ stopped offering a free seven-day trial offer in hopes that “Hamilton” would give it a bump in paid subscribers. As of early May, the service had 54.5 million subscribers world-wide just six months after its launch. It costs $6.99 a month or $69.99 a year in the U.S.