‘Hamilton’ debuts to smashing reviews, spike in downloads of Disney+ app – MarketWatch

It’s official: “Hamilton” is a hit on Broadway, on film, and now on streaming.

The Pulitzer Prize- and Tony Award-winning musical of the founding father’s life delivered a spike in app downloads on Walt Disney Co.’s
DIS,
-0.14%

Disney+ over the July 4 weekend.

The movie version of Lin-Manuel Miranda’s play premiered on Friday and, through Sunday, the Disney+ app was downloaded 752,451 times globally, including 458,796 times in the U.S., according to analytics firm Apptopia.

This represents a 74% jump in average downloads over the four weekends in June 2020, according to Apptopia data. Worldwide app downloads were 47% higher this past weekend than the average of the four prior Friday-Sunday totals. Worldwide numbers do not include India or Japan because Disney+ is delivered through pre-existing apps in those countries.

See also: ‘Hamilton’ and everything else coming to Disney+ in July 2020

Disney’s stock was flat in late-morning trading Tuesday.

No matter how you cut it, the runaway success of “Hamilton” — which some feared might bring down the internet — should provide a boom in its fierce competition with Apple Inc.’s
AAPL,
+0.17%

Apple TV+, Netflix Inc.
NFLX,
-0.24%

, AT&T Inc.’s
T,
-0.42%

HBO Max, Amazon.com Inc.’s
AMZN,
-1.74%

Prime Video, and other streaming services.

Disney is banking on “Hamilton” to draw paying customers in droves. The movie, a “live” recording of the musical as it appeared on stage in New York, was shifted by Disney to a direct-to-streaming release a year before it was to scheduled to appear in theaters because of the coronavirus pandemic.

Since mid-June, Disney+ stopped offering a free seven-day trial offer in hopes that “Hamilton” would give it a bump in paid subscribers. As of early May, the service had 54.5 million subscribers world-wide just six months after its launch. It costs $6.99 a month or $69.99 a year in the U.S.